Ben & Jerry’s have jumped on the “double rainbow” bandwagon of success and updated their we

bsite - www.benjerry.com/. Check it out - not sure how much long they’ll keep it up there!

Launched today, in an effort to generate donations for a nonprofit encouraging healthier, locally sourced school meals, Chipotle’s “No Junk” campaign, is asking people to forward their junk emails to nojunk@chipotlejunk.com.

For every 100,000 junk emails received (up to 500,000), Chipotle will donate $10,00 to The Lunch Box,a new initiative from the F3: Food Family Farming Foundation that will offer 100,000 schools nationwide (32 million children) recipes and other tools for implementing healthy, whole foods-based, economical meal programs.

The campaign, which is live thru August (or until maximum emails are received), ties in with Chipotle’s “Food with Integrity” brand promise - its commitment to using premium-quality ingredients from sources that are more sustainable than any other national restaurant chain.

To drive awareness and participation, Chipotle will run banners ads as well as leverage Facebook.

So what are you waiting for?! Send your spam to nojunk@chipotlejunk.com!

Source: Marketing Daily

Ohio State Students and the University’s President staged a Glee inspired flash mob Monday to promote the new student union. The video on YouTube has already received 236,000 views! Watch it here.

Source: USA Today

Last week, Esprit staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people. Created by marketing agency, The Rice Co., the “Love It and Leave It” promotion took place both inside and outside Esprit’s new store on 34th street.

Attendees were able to try on an Esprit outfit and keep it (if they liked it more than what they were wearing)! Clothes left behind were donated to Salvation Army.

Approximately 300 people received outfits while another 4,000 received $20 gift cards.

About 120 brave people changed their clothes in dressing rooms in the store windows, while models and some 100 members of the public used the streets as a dressing room. Hundreds of people stopped to watch the spectacle.

A “flash mob” of the event was captured ad is now circulating on YouTube.

Source: Promo Magazine

Carl’s Jr. and Hardee’s are focusing on comfort food in a social media campaign aimed at keeping its customers, in particular young hungry guys, thinking about its new grilled cheese bacon burgers.

The campaign centers on the Carl’s Jr. andHardee’s Facebook pages where the “comfort place” has taken shape and opened yesterday for business. The combined sites have 116,800 fans. Visitors can try out an interactive application designed to remind people that cheeseburgers and comfort food go hand in hand. When the user activates the application, a 24-hour period begins with postings on their Facebook wall of cheesy songs like “Love Sandwich,” pep talks like “You smell incredible right now. Just incredible.” videos, pictures and words of wisdom.

Also on the pages, people can enter a sweepstakes for a chance to win weekly prizes that fit the comfort theme: slippers, a universal remote, a Carl’s Jr. or Hardee’s gift card and a shiatsu electronic massager. The sweeps ends March 26.

Dunkin’ Donuts year-long 60th anniversary celebration kicks off with the return of the “Create Dunkin’s Next Donut” contest, along with some help from JetBlue airlines. For the second year in a row, the company is inviting donut lovers to channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold at participating Dunkin’ Donuts restaurants nationwide. This year, JetBlue has signed on to be the official airline of the “Create Dunkin’s Next Donut” contest and will offer free airfare to contest finalists flying out of JetBlue-serviced cities to the bake-off.

Visitors to www.DunkinDonuts.com/donut can create a virtual donut masterpiece from a variety of donut flavors, shapes, toppings and fillings through March 8. New interactive elements have been added to the contest Web site, providing entrants with more options to save their creations and share them with friends and family.

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Urban legends have evolved. Facebook status messages are the new chain email.

The hoodwinks, urban legends, fairy tales, humorous tall tales, and out-and-out scams that once arrived via our email inboxes have been slowly making their way to the world’s largest social network. And as before, people are being fooled into reposting because the message always comes from a trusted friend.

Just like the emails that once promised free money from Bill Gates for participation in a Microsoft email beta test, reposting a Facebook status isn’t going to produce money from thin air anymore than forwading a chain email message would have done in years past. And yet, the same people who are now savvy enough to junk the email forwards and scams into their Deleted Items folder in their inbox are blindly reposting status messages such as these as if they’re the gospel truth.

Cottonelle wants to know, America: Should the toilet paper go over the roll or under?

The Thunderdome for this great debate is a Web site, http://www.cottonellerollpoll.com/, that lets visitors cast their vote and then offers a surprisingly full-featured look at how the voting is going both state by state and nationwide. The site also offers video clips assembled by street teams and user comments collected, 140 characters at a time, from an app within the site itself and posted by state.

The national vote is currently running 73% to 27% in favor of the Over faction. Most of the state races are about equally slanted in favor of the front-loading technique. The exceptions, as far as my research took me, are California (68% underhanded, as of last night) and Connecticut, where 60% of voters favor the back side—so to speak.

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Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family. To participate, go to www.zappos.com/sole-search and create shoe designs for a chance to have your design produced by Madden and sold!Three finalists will travel to New York City to pitch his or her shoe design to Steve Madden himself. Madden will then select a winning design to be produced and sold at the online store.The promo ends Dec. 29.

Source: Promo Magazine

Izze Beverage Co. is launching a campaign with the theme “You’ll Love What’s Inside.” The effort from the Boulder, Colo.-based company includes print ads and an online promotion.

Print ads supporting the campaign are running in the October issues ofDetails, Entertainment Weekly, GQ, InStyle, People and People Style Watch. Featuring a visual of real fruit inside of Izze bottles, the ads show that the products are made of pure fruit juice and sparkling water, with no refined sugars, caffeine, preservatives, artificial colors or flavors.

Designed by Boulder-based Vermilion, the ads also include a call to action for consumers to create and send messages to their friends at www.Izze.com/share via Izze’s “Sparkle Generator.”

The online campaign centers on the Izze “Sparkle Generator” that connects people with their friends. Consumers can send Sparkles to each other — messages that describe what’s special about their friends — “what’s on the inside.” The messages are intended to be uplifting, lighthearted and creative, reflecting Izze’s core brand equities as well as the positive spirit of Izze fans, according to the company. Consumers can also use Facebook Connect to send Sparkles to their Facebook friends.

Consumers who send 20 Sparkles and have at least 20 Sparkles accepted by their friends will receive a limited-edition Izze Sparkling Lime T-shirt. They can also enter for a chance to win an Izze branded iPod Shuffle by having 100 Sparkles accepted by their friends. The deadline for entries is Dec. 24, and 200 iPods will be given away. Winners will be selected the first week of January.