Even though soccer is not a mainstream sport in the United States, this game captures the hearts of fans in almost every other country. Soccer, football, calcio or whatever you want to call it, has the power to bring the whole world together during its biggest and most passion filled event, the World Cup. During the summer months of this year, fans will be constantly checking the Internet for up to date scores, photos, and videos regarding their favorite teams. To make this all a little easier Yahoo has launched websites, search engines, micro-sites, games, and mobile experiences dedicated to the World Cup. This mobile site will be available on over 40 networks and 4500 types of phones. Yahoo is hoping that these new tools will act as opportunities for advertising and marketing agencies. I believe that this initiative is just the start of the promotional techniques that will be seen during the 2010 World Cup. Marketing a brand name or message that will be seen by a good percentage of the world, it’s like a promotional dream!

Source: adweek.com

Which sports leagues have embraced Twitter and which have run away screaming? Read this article from Ars Technica here to find out.

Looks like no more tweets from Ocho Cinco, Shaq doesn’t care, and the NHL and MLB have got it right… kind of.

Quicksilver and NYC skate shop Autum teamed up to host a unique popup store with an indoor mini-ramp. Skateboarding themed events were held in the space during this past week including an art show and will come to a close with a jam-style skate contest on Saturday evening before the shop closes. The space was open to the public daily and the skate ramp will be donated to an NYC park or school at the end of the event.

Source: psfk.com

Adidas is incenting purchase of their Rebel Super 14 rugby jerseys with a free ticket offer to a 09 Rebel game (in New Zealand) and a chance to exchange jerseys with an all star at the game! An added bonus feature gives ladies a sneak peak at what’s under the guys jerseys and an opportunity to create a personalized player poster with your name on it - a little different!  

http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp#