He may be older than dust, but, make no mistake about it, John McCain is a certified “Twitter Genius.” According to a recent study conducted by researchers from George Washington University and New York University, the 73-year-old Arizona Senator ranks at the very top of the U.S. Senate’s “Twitter Geniuses.” The academics came to their conclusion after calculating every Senator’s “Digital IQ,” which they modestly call the “definitive benchmark for online competence.” As Politico explains, the metric combines a politician’s use of social media like Facebook, Twitter and YouTube, as well as his or her online following.

Out of all 100 active Senators, only seven scored a “genius” level Digital IQ, with McCain, of course, coming out as the clear winner. His 625,000 Facebook fans nearly triple the number of people following runner-up Scott Brown, and is about 8.5 times greater than third-place finisher John Thune’s total.

Read more here

Let Old Navy read yo’ booty…. to help you find the perfect pair of jeans of course!! Visitors to the microsite are prompted to choose three scenarios in which they would wear the jeans they’re looking for (on a date, lounging at home, to the office on a Casual Friday, etc.), and then to use a web cam or photo so that the app can gauge their body shape. Women who are too uncomfortable to use a photo can choose diagrams to inform the app about their proportions.

Get your booty read now at: http://www.bootyreader.com/

Source: Mashable.com

With more than a hundred million users on Twitter, there are sure to be at least dozens of accounts out there that will reflect your interests. The trouble is finding all of them. As of July 30th, Twitter is beginning to roll out a simple, but powerful new feature to help address that — “Suggestions for You”.

The algorithms in this feature, built by their user relevance team, suggest people you don’t currently follow that you may find interesting. The suggestions are based on several factors, including people you follow and the people they follow. You’ll see these suggestions on Twitter.com and the Find People section. If you like a suggestion, click “follow”; if you don’t, click “hide,” and they’ll try not to suggest that user again.

In addition, you will begin to see recommendations for similar users when you view another account’s profile. If you’re interested in a particular user, you might be interested in these other accounts as well.

Kind of sounds like Facebook’s “suggestions” on the right hand side of your homepage, no?

Source: Twitter Blog

Researchers from the Northeastern University College of Computer and Information Sciences and from Harvard Medical School have been analyzing tweets to gauge when we’re feeling our best and worst. More specifically, which day of the week and at what time.

The project — called the Pulse of the Nation: U.S. Mood Throughout the Day Inferred From Twitter — has looked at more than 300 million tweets that were sent between September 2006 and August 2009, creating maps to visualize the data. Check it out for more detail.

Source: GeekSugar.com

It seems that social media is consuming more of our lives with every day that passes. In fact, as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.

So are young women addicted to Facebook? Here are some interesting stats to help you decide:

• 57% of women age 18-34 say they talk to people online more than face-to-face
• 39% admit they are addicted to Facebook
• 21% check Facebook in the middle of the night
• 58% use Facebook to keep tabs on “frenemies”
• 49% believe its okay to keep tabs on their boyfriend by having access to account…
• …91% don’t think its acceptable to break up over Facebook

Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.

So how do you participate? Being social, of course. You can do this online by tracking the social updates in various ways as listed below, or you can make some connections offline by attending an event near you. There are more than 600+ meetups in 93 countries today with thousands of attendees. There is no official holiday dedicated to social media but it deserves a day of it’s own, and what better way to celebrate than to connect with your local social media community?

Source: Mashable

It’s a race to 10 million fans for this unlikely pairing.  Facebook publicists have said that on Thursday that the pop star and the president are neck-and-neck in the race to become the first living person with more than 10 million fans on the social networking site.

As of early Friday, Obama was in the lead, with 9,058,881 fans. Lady Gaga trailed behind with 9,023,966.

Both of them were more than 4 million fans behind the No. 1 individual, Michael Jackson, who had 13,285,811. The singer died a year ago.

So, who are you going to friend? Lady Gaga or President Obama??

Source: CNN.com

Launched today, in an effort to generate donations for a nonprofit encouraging healthier, locally sourced school meals, Chipotle’s “No Junk” campaign, is asking people to forward their junk emails to nojunk@chipotlejunk.com.

For every 100,000 junk emails received (up to 500,000), Chipotle will donate $10,00 to The Lunch Box,a new initiative from the F3: Food Family Farming Foundation that will offer 100,000 schools nationwide (32 million children) recipes and other tools for implementing healthy, whole foods-based, economical meal programs.

The campaign, which is live thru August (or until maximum emails are received), ties in with Chipotle’s “Food with Integrity” brand promise - its commitment to using premium-quality ingredients from sources that are more sustainable than any other national restaurant chain.

To drive awareness and participation, Chipotle will run banners ads as well as leverage Facebook.

So what are you waiting for?! Send your spam to nojunk@chipotlejunk.com!

Source: Marketing Daily

Remember the MTV VJ? That’s so two decades ago. Now the network is looking to hire its first TJ, or Twitter Jockey.

MTV officials say the search is on for a new social media maven who will engage with the MTV audience and serve as a liaison between viewers and network honchos.

MTV General Manager Stephen Friedman called the TJ position “a natural evolution of how we connect with our audience.”

The network has identified 18 potential candidates and is asking its audience to find two more. The 20 hopefuls will compete in a series of online challenges this summer designed to reveal their personalities and demonstrate how they connect with Twitter followers.

Five finalists will ultimately compete on a live show on Aug. 8, when fans will pick who gets the new job.

“The hope is that this person will be dynamic, engaging and energized, an enthusiast within the social media world,” said Dave Sirulnik, the executive overseeing the contest. “Somebody who will represent the audience by taking their thoughts and questions and … through an ongoing dialogue with them, be able to bring those questions inside the walls here to the people who make MTV.”

The new Twitter Jockey will report on MTV events, such as the Video Music Awards in September, and appear on-air periodically.

“While they won’t be on TV the way VJs were,” Sirulnik said, “they will always be on.”

Go here to head more

Thrillist is teaming up with Pepsi to bring you the Fouraquare Mayor Pool Party. Celebrate the end of Internet Week with a check-in at the VIP Pool Party on the rooftop of the Thomson LES Hotel at the Mayors Pool Party, this Friday.

The event is by invitation-only, a private party, except for 50 VIP tickets that will be given away to the Foursquare mayors of select Pepsi Pour venues in NYC — from Katz’s Deli to Hotel Gansevoort. More venues to be announced, so check back often.

If you happen to be one of the lucky ones that is the mayor of one of these select locations on Friday morning, you’ll be notified of your invite by Friday afternoon via email.

It’s pretty cool to see brands start to offer special rewards via Foursquare. I might have to bite the bullet and join…

Source: Thrillist