Independent Mexico City agency Anonimo came up with the unusual bicentennial concept “Let’s Celebrate 200 Years of Mustaches,” playing off one of Mexico’s most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa.

Jose Cuervo is challenging Mexicans to grow mustaches as outrageous as possible before the Sept. 16 celebration. Encouraged by a big TV and outdoor ad campaign, contestants upload pictures of their mustachioed selves to Jose Cuervo’s bigotes.mx site. Bigote is Spanish for mustache, and the site has even invented a Spanish word bigotizar to describe the act of mustache growing. For those unable to grow a luxuriant mustache (women, for instance), Jose Cuervo says, “You can just paint it on your face.”

The pictures are all posted on the site for voting, and the highest-scoring mustaches and their owners will be Jose Cuervo’s guests for a trip to a bicentennial bash in the town of Tequila in Jalisco, Mexico. And everyone who uploads a photo will have his or her name printed on the label of the world’s biggest tequila bottle, which will be presented on the bicentennial day and preserved as part of Mexico’s history.

Read more or check out their website and grow un bigote!

Source: AdAge

As part of Diesel’s “Be Stupid” campaign, the brand wanted to highlight the ridiculousness of wasting so much time on social networks and decided to get people to waste time in parks instead. This led to “Facepark”, described as a “stupid idea that might save the world. But probably won’t”.

For one day, Diesel created an analogue version of Facebook, called Facepark - effectively a mini festival in a park in Berlin. The brand created cardboard cut out profiles, which users could frame their faces with, just like on the real social networks. They could fill in a box with their “status” and also write comments on the cardboard and some of their friends. People could become friends with others by attaching their name to a friend’s cardboard profile. Cardboard stands complete with actors were created for fan groups or applications such as Farmville and Mafia Wars, which people could then comment upon using stickers. They could add “like” stickers to people, groups and comments.

Watch Video/See photos: www.creamglobal.com/17798/22523/diesel-facepark-

Source: Cream

Due to all the Throwback tweets, Facebook fan pages, videos, blog posts, pics & pleas, Pepsi Throwback is back for a limited time only! From December 28, 2009 to February 22, 2010, Pepsi and Mountain Dew Throwback will be available again with the same formula and real sugar, but this time with an even more rad vintage look!

Visit www.pepsithrowbackhub.com to get the 411, download neato throwback wallpaper for your social networks, and more! Also visit Mountain Dew\’s Facebook Page for throwback challenges and win.

Source: www.pepsithrowbackhub.com

Analyze your tweets and reveal your personality by looking at the words you use on your twitter page. Just enter your twitter name and go.

Check it out here: www.analyzewords.com

Click on the link below to vote in this month’s Awesome-off, where all things are pitted against each other ot determine, well…. awesomeness.

www.awesomeoff.com

Awesomeoff.com facilitates the competition for pure awesomeness. We salute all endeavors of mankind that are done, simply for the purpose of being awesome.

Mars Snackfood US celebrated the national launch of M&M’s® Premiums – a new collection of shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The smooth, rich, melt-in-your-mouth chocolates made their formal debut as a premium chocolate with a unique fashion event during the Mercedes-Benz Fashion Week.

Bryant Park in midtown Manhattan served as the ultimate style platform to introduce new M&M’s® Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&M’s® while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs. 

Visit http://www.youtube.com/watch?v=7UDktOn-IkY for event footage!

It’s no mystery that women and men are very different creatures, but as it turns out, they use the internet for different purposes as well.  Business Week reported in a recent study that while both men and women are avid users of social networking sites such as MySpace, Facebook and the like, women are much more active.

Much of male internet usage revolves around gaming, from anything to role-playing games to online poker and gambling.  The time that men spend on social networking sites is for more “transactional” purposes, the study states.  Men tend to use sites like MySpace to interact with the opposite sex, and LinkedIn for business connections.  With that being said, it’s no surprise that single, younger men are more actively perusing Facebook, and married males are spending more of their time on LinkedIn.  

For women, social networking is all about being, well, social.  They spend more time on these sites than men, using them to begin and rekindle relationships with family and friends, and share pictures and stories. Some sites are already targeting women more directly, starting from the applications they offer down to overall site designs that utilize more feminine colors and styles.  The study also suggests that advertising on these networks is more apt to pay off when directed towards women.  They’re making making more purchase decisions, and thus are more likely to spread the word about an offer or promotion.

While more and more marketing dollars are being sent to target both sexes using social media, Business Week advises that when the money is being spent on women, a little goes a long way.  

 

 

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