Not everyone is familiar with the organic juice line called Purity.Organic, which is why the company recently decided to use marketing tactics that would increase brand awareness immediately. By using the concept of Guerilla Marketing, the company placed giant straws made out of cardboard in garbage cans around New York City. The straws posed the question: “What are you realling drinking?”, trying to express the fact that many drinks out there are loaded with chemicals and other harmful substances, but Purity.Organic juices are chemical-free and made with organic ingredients.

The company has since removed the 200 straws from the streets of NYC, but they did in fact notice an increase in website traffic along with people sending in photos of themselves and the dispersed straws.

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3 Musketeers is sponsoring the Times Square “Wishing Wall” to help promote their new mint dark chocolate candy. The wishes will be written on the confetti that is thrown in celebration all over Times Square! Visitors can submit their New Years Eve wish in person at Times Square, or submit it online. Wish submissions started on December 15th and will continue up until New Years Eve, where it will then rain down on the millions of spectators.

Click here to submit your wish!

Charmin returns for the third year with a special holiday gift for NYC—clean, comfortable restrooms right on Times Square! From Nov. 24th to New Year’s Eve, come see us when you need us.

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To celebrate its 20th year since creation of the “pump” sneaker, Reebok launched their first pop-up store in NYC. The store will be open until December 14th, and each week will feature and release a new “NYC inspired and themed” sneaker for a limited edition line. The store is vibrant and bright, taking on a 1980’s theme decor. The store will also feature clothing by well known guest designers. The sneaker featured in the post is the “court victory pump”. Look for a new style every week!