Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers. In Denver, street teams met commuters headed to the Denver Broncos game and handed them free round trip, one-day rail passes, along with coupons for a free Angus Third Pounder, a new menu item at McDonald’s. Denver is the third stop on the firm’s national “Try Free, Ride Free” tour.

The promotion continues throughout the month with additional stops in busy metropolitan cities aimed at people riding the rails, including Chicago, Dallas, Baltimore and Washington, DC. In Atlanta, for example, riders are offered complimentary one-way Breeze tickets and free Angus Third Pounders.

Source: Promo Magazine

Coca-Cola is launching a new carbonated milk drink called Vio “Vibrancy Drink,”. Developed in their Atlanta laboratory, the beverage requires no refrigeration and comes in four “natural” flavors: peach mango, berry, citrus, and tropical colada. 

Vio is being sold in delis around NYC for about $2.50 per 8oz bottle (each bottle has 26 grams of sugar). The company promises that Vio is “a refreshing sensory experience” that contains just “a hint of rBGH-free skim milk” and tastes “like a birthday party for a polar bear.” One review states the Peach Mango Vio is “slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle.” Which makes sense, because polar bear birthday parties can get a little overwhelming. 

Will you try it??!! I’m not so sure I would, when compared to a “birthday party for a polar bear”…. 

Source: Gothamist.com

Volkswagon is making babies! 

To generate buzz around the launch of the new Routan, VW has created the RoutanBabyMaker3000 which lets users upload two photos and see what their baby would look like. 

Click to make your own baby!

Mars Snackfood US celebrated the national launch of M&M’s® Premiums – a new collection of shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The smooth, rich, melt-in-your-mouth chocolates made their formal debut as a premium chocolate with a unique fashion event during the Mercedes-Benz Fashion Week.

Bryant Park in midtown Manhattan served as the ultimate style platform to introduce new M&M’s® Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&M’s® while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs. 

Visit http://www.youtube.com/watch?v=7UDktOn-IkY for event footage!