Tequila via Facebook, anyone?

Posted by nfarsun on 16th July 2010

Patrón Tequila has released a Facebook application that lets fans attempt to perfect their own cocktail recipe.

The application is a virtual Patrón Cocktail Lab, and if your recipe submission wins one of the monthly cocktail challenges, you’ll get free entry into Patrón events. Better yet, your cocktail will become an official, Patrón-recognized drink.

The first cocktail challenge is “Patrón Margarita, Deconstructed” and tasks users to try their hand at re-envisioning the classic margarita recipe. Recipe submissions are published to the Facebook app, where other users can vote for the submission using the “Like” button.

Patrón has also included expert “mixologists” in the cocktail experiment; they’ll be providing their professional advice and tips to participants.

Source: Mashable

Posted in Poprocks & Popcorn | 1 Comment »

Durex Baby

Posted by nfarsun on 4th June 2010

Check out this video that explains Durex’s campaign to get males to wear condoms. It was created for the Cannes Future Lions 2010 competition, and the video shows how such an app could scare young men into using condoms. It’s extremely clever, fun and shows a good use of QR codes.

This could also be an awesome prank to pull on a friend with a iPhone. When they’re not looking, download the durex baby app on their phone and watch them have to look after a virtual baby!

Source: Ad Freak

Posted in Uncategorized | No Comments »

Men without Pants - SHAZAM!

Posted by nfarsun on 28th January 2010

Dockers has found a new use for a popular music identifying technology.

The technology, Shazam, was developed for smartphones to let users identify music by simply pointing their handheld in the direction of the music and clicking the “tag now” button. The technology recognizes the music and opens a Shazam landing page that identifies the song and artist, and offers other information, like where to buy the song and musical recommendations.

Dockers may just be one of the first brands to use the technology as a means to market to consumers, driving viewers of its Super Bowl ad, “Men Without Pants” to a splash page it created. During the ad, the song, “I Wear No Pants,” is sung. People who tag the song will be directed to Dockers content that includes information about its new campaign to drive sales of men’s khakis, learn about its products, purchase the “I Wear No Pants” soundtrack or enter a contest.

Read more at bigfatmarketingblog.com

Posted in Fashion, Mobile Technology, Web Technology | No Comments »

App Store Reaches 3 Billion Downloads

Posted by nfarsun on 5th January 2010

Apple released in a press release earlier today that they have yet reached another milestone, 3 BILLION app downloads in less than 18 months.

Click here to read the full press release

Posted in Mobile Technology | No Comments »

CNN iPhone App

Posted by nfarsun on 30th September 2009

 

CNN launched its new iPhone application Tuesday morning, featuring breaking news, video, personalization options, and, most notably, an interactive iReport feature.

The application allows you to search for and follow topics of interest to create a personalized “MyCNN” news feed — from breaking stories about your home state to gossip about your favorite celebrity. Tapping any news story from the main screen leads to two summary bullet points, the main story, and any relevant video. An additional tap on the share button allows you to email the story, choose to follow the topic, or save it to read later. The app also pinpoints your current location to provide weather, traffic, and breaking news near you.

 

 

Get the app at CNN.com or read more about the app here

Posted in The Geek Journal | No Comments »

Reduce, Reuse, Recycle… Reincarnate?

Posted by Christie Chiappetta on 15th September 2009

Typically recycled plastic gets turned into something not-so-recyclable, like carpet fibers and auto parts, but this may be changing thanks to new technology. Naked Juice recently took another big step towards it’s commitment to sustainability, by becoming the first nationally distributed brand to transition to a 100% post-consumer recycled PET (rPET) bottle. The eco-conscious company revolutionized it’s manufacturing process in order to do so, and once the transition to the new “reNEWabottle” is completed in 2010 it will in turn be reducing virgin plastic consumption by 8.1 million pounds per year, saving 57,000 barrels of oil every year—the equivalent of taking 3,460 cars off of the road. Additionally, these PET bottles are plastic coded #1, which are easily recycled, allowing it’s bottles to be “reincarnated” into a new bottle after consumption. Now that’s what I call a significant positive impact on our environment.

In order to promote this new initiative, Naked Juice has launched a campaign asking consumers to join the eco revolution, by passing along a “Naked Message in a Bottle.” Facebook users can “drink” Naked Juice and pass virtual bottles and their messages along to friends. For every bottle passed (up to 400,000), Naked Juice will donate five cents (up to $20,000) to Keep America Beautiful and its recycling education initiatives. 

Sources: GreenerPackage.comMediaPost.com , and NakedJuice.com

Go to http://apps.facebook.com/messageinabottle/ to get started!

Posted in Green, Web, Web Technology | No Comments »

Stock Ticker From PUMA With a Sexy Twist

Posted by Christie Chiappetta on 14th September 2009

Like watching the DOW index and models stripping, but just wish you could do both at the same time? Well then a new racy iPhone App available from PUMA called “The PUMA Index” was made for you! The application description on iTunes says it all: “The PUMA Index is a global stock ticker with a twist. When the market goes down, our models’ clothes come off - right down to their PUMA Bodywear. So if you lose your shirt, at least they do, too.” Don’t worry, you can chose between a male or a female model and can switch genders with a shake, so there’s no bias going on here. But don’t get too comfortable with your scantily clad model, because if the market goes up their clothes come back on.  And if you’re looking for savings, just show The PUMA Index app to a PUMA sales associate and you’ll get 20% off your next purchase.

Go to psfk.com to read the full article and get a glimpse of the app in action.

Posted in Mobile Technology, The Geek Journal, Web, Web Technology | 2 Comments »

Walk the Line

Posted by nfarsun on 27th July 2009

 

Dutch beer brand Grolsch has launched an iPhone application called ‘Walk the Line’. With their new app, they aim to promote responsible drinking practice among users, especially music festivals visitors this summer.

The app helps check if the person holding the iPhone can walk in a straight line… sounds easy enough, right?

The app was first demonstrated at the North Sea Jazz Festival in the Netherlands with some interesting promo work behind it. If the user gains high score, they are offered a free festival photograph at the Grolsch swing-top bar, gaining the low score means they can get only a glass of water.

This will be available from the international iPhone app store from 20 July.

Posted in Mobile Technology, The Geek Journal | No Comments »

Mood based radio

Posted by nfarsun on 24th July 2009

 

Introducing a new mood-based radio app brought to you by Ghostly International. This awesome music playlist generating app is available on iTunes today! All you need to do is select a color on the mood wheel that best represents your current state. There are also dials from digital to organic and faster to slower. Once these levels are determined, the app then creates a playlist from Ghostly’s music catalog. The best part is, it’s free!!

 

Learn more here

Posted in Mobile Technology, Music, The Geek Journal | No Comments »

Useful or useless iPhone apps?

Posted by nfarsun on 15th July 2009

CNN Money has published the top 8 “dumbest” iPhone apps from the 55,000 plus available today. Take a look at the list and you decide whether or not they are worth the download….. (or if you already have them!)

1. iNap@Work

This app promises to generate random office sounds — mouse clicks, keyboard taps, pencil sharpeners, coughs, and rustling paper — to give power-nappers some cover. Little sliders are supposed to control your “productivity” level and the frequency of each sound.

In our tests, however, the noises were a little too random to sound convincing. Besides, which is worse: to get caught napping, or to get caught using a lame iPhone app to pretend that you aren’t?

2. Zips

(Also available in a free version, Zips Lite)

“Zippers,” reads the promotional copy. “Sexy, suggestive, and seductive.” OK. But what’s the point of a virtual zipper that you can drag up and down until the fun — and the sexiness — wears off?

To keep things lively the app comes with underwear you can change with a tap of the finger. The $0.99 version includes a camera icon that lets you add your own suggestive pictures.

3. Hold the Button

Here’s the deal: The image of a fingerprint appears on the screen, you put your finger on it and hold it there. Keep holding. And holding. Forever. Or until you remember that you have a life.

The game is supposed to be a test of patience or stamina or will power or something. When you finally give in, you can compare your score with slackers all over the world.

4. Sexy Girl Talk - Sexy Alphabet Deluxe

From the creators of such classic apps as Moronizer and Angry Kittens Attack comes the 26 letters of the alphabet spoken by a “professional voice model…in a sexual and sophisticated way.” Sexual enough, apparently, for Apple to rate this application 12+ for “Infrequent/Mild Sexual Content or Nudity.” 

You could have fooled us. What’s it good for? The developer — for whom English is apparently a second language — offers several suggestions: “Listen to some Sexy Alphabet. Listen to some nice pronunciation. Fun for all the guys.”

5. Taxi Hold’em

Designed for tourists who fear that big-city cabbies will ignore their waves and whistles and drive on by, this app does the whistling for you. And when you tilt your iPhone horizontally, it flashes the word “TAXI” colorfully and rapidly enough to require a disclaimer. (It can trigger seizures when used near epileptics.)

One reviewer suggested that if you are going to wave it around the streets of New York, it should really be flashing “STEAL ME.”

6. FatBurner2k

It’s a good thing Apple put this app in the “Entertainment” category. Otherwise one might be tempted to take seriously the claim that it can “help your body consume fat molecules using disharmonic, molecule to molecule, physical oscillations.”

Translation: It vibrates on your tummy. It will not, however, have the same effect — as the developer implies — as “moving and shaking…at some expensive members-only gym where people just stand around drinking coffee trying to look hot all day.”

7. Hair Clinic: For Man and Woman

If you believe an iPhone can make your love handles disappear, you’ll probably buy this, too: an app that promises to give you “healthy and abundant” hair by generating “various types of inaudible high and low frequencies to promote blood circulation around hair roots and under the head skin.”

A helpful disclaimer adds that the Hair Clinic app is not a cure for alopecia and can, in fact, cause headaches if the iPhone’s built-in speaker is held too close to the ears.

8. Cow Toss

Another publication rated Cow Toss the 4th stupidest app ever written for the iPhone, but that doesn’t do justice to all the other dumb apps.

The rules are simple: You flick the image of a cow with your finger to send it flying through space — mooing and bouncing all the way — and score points according to a system that is never fully explained. The developers say they hoped with the latest update to be rated “most stupid.” They’re not even close.

Posted in Mobile Technology, The Geek Journal | 1 Comment »