Even though soccer is not a mainstream sport in the United States, this game captures the hearts of fans in almost every other country. Soccer, football, calcio or whatever you want to call it, has the power to bring the whole world together during its biggest and most passion filled event, the World Cup. During the summer months of this year, fans will be constantly checking the Internet for up to date scores, photos, and videos regarding their favorite teams. To make this all a little easier Yahoo has launched websites, search engines, micro-sites, games, and mobile experiences dedicated to the World Cup. This mobile site will be available on over 40 networks and 4500 types of phones. Yahoo is hoping that these new tools will act as opportunities for advertising and marketing agencies. I believe that this initiative is just the start of the promotional techniques that will be seen during the 2010 World Cup. Marketing a brand name or message that will be seen by a good percentage of the world, it’s like a promotional dream!

Source: adweek.com