#1 Super Bowl ad
Posted by cfox on February 8th, 2010
The results are in… Snickers commercial voted #1 Super Bowl ad. This marks the first time Snickers’ maker, Mars, has won Ad Meter, replacing last year’s winner Doritos, which took second this year.
In the Snickers ad, a cranky Betty White turns into a young guy ready to play ball after eating a Snickers bar. “I have an 86-year-old mother, and I think even she would like that (Snickers ad),” says Ad Meter panelist Carolyn Hansen, 59, a manager at Country Financial in Bloomington, Ill. “It wasn’t vicious. It was funny. Betty White is iconic — she does everything.” Which is exactly what Snickers was trying to accomplish — make everyone happy without getting tacky.
The ad was created “in a fun, over-the-top, wholesome way where everyone just sees the joke, as opposed to where an ad goes over some kind of a line where it’s mean or nasty,” says David Lubars, chairman and chief creative officer at BBDO North America, which created the ad.
Source: USA Today