Archive for July, 2009

Not everyone is familiar with the organic juice line called Purity.Organic, which is why the company recently decided to use marketing tactics that would increase brand awareness immediately. By using the concept of Guerilla Marketing, the company placed giant straws made out of cardboard in garbage cans around New York City. The straws posed the question: “What are you realling drinking?”, trying to express the fact that many drinks out there are loaded with chemicals and other harmful substances, but Purity.Organic juices are chemical-free and made with organic ingredients.

The company has since removed the 200 straws from the streets of NYC, but they did in fact notice an increase in website traffic along with people sending in photos of themselves and the dispersed straws.

To read more on this article, click here.

Sunny D Beverages is launching what it terms a “sensory marketing” experience, sort of the oral equivalent of “scratch and sniff” that puts the flavor of SunnyD Smoothies on Peel ‘n Taste flavor samplers.The parent Beverages Holdings, LLC, used First Flavor — which invented and holds the patent (pending) on Peel ‘n Taste — to put flavor strips in a thousand Food Lion markets.The company is touting SunnyD Smoothies as a way to get people their righteous dose of calcium and vitamin D. The line extension launched in April with Orange Whirl and Strawberry Swirl flavors. The Orange Whirl-flavored Peel ‘n Taste edible film strips are currently available in shelf-edge dispensers in Food Lion supermarkets — a major regional grocery store chain with locations across 11 Southeast and Mid-Atlantic states. Read Full Article

Source: Marketing Daily

Coca-Cola is launching a new carbonated milk drink called Vio “Vibrancy Drink,”. Developed in their Atlanta laboratory, the beverage requires no refrigeration and comes in four “natural” flavors: peach mango, berry, citrus, and tropical colada. 

Vio is being sold in delis around NYC for about $2.50 per 8oz bottle (each bottle has 26 grams of sugar). The company promises that Vio is “a refreshing sensory experience” that contains just “a hint of rBGH-free skim milk” and tastes “like a birthday party for a polar bear.” One review states the Peach Mango Vio is “slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle.” Which makes sense, because polar bear birthday parties can get a little overwhelming. 

Will you try it??!! I’m not so sure I would, when compared to a “birthday party for a polar bear”…. 

Source: Gothamist.com

A counter to Google, Riot touts itself as “a realtime search engine” that scrawls the viral web (Twitter, Digg, etc) and indexes results based on their current popularityand relevance to spit back the freshest, most buzzed-about links. On its homepage, it also curates links to the hottest current topics in politics, sports, business, music, TV, tech, and celebrity, but if you really want to know what’s going on with Pauly Shore these days, you might have better luck just going into your garage and waking him up. 

Visit OneRiot

Source: Thrillst

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Games maker EA has incited a wave of backlash over the latest marketing ploy for their upcoming action game, Dante’s Inferno.

In an effort to promote the title at last week’s San Diego Comic-Con event, EA decided to run a contest asking showgoers to “commit acts of lust” with any models working at the convention’s myriad booths. They were then instructed to submit photos via social networking sites like Twitter or Facebook. The winner would receive “dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty,” while five runners-up would have to make do with a copy of the game, a $240 gift card and assorted game merchandise.

Of course, EA gave themselves an out, noting on the official rules page that “…judges reserve the right, in their sole and absolute discretion, to disqualify any Submissions that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language.” In other words, don’t get crazy while you commit your “acts of lust.”

Unfortunately for EA, the gaming community hasn’t responded well. Twitter posts about the marketing effort have been largely negative; tweets to @EAfail have spiked, with many accusing the company of being tasteless, immature and sexist. In turn, those responsible have issued a respectful if unapologetic tweet right back:

“‘Commit acts of lust’ is simply a tongue-in-cheek way to say take pictures with costumed reps,” it reads. “Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante’s Inferno reps, all expenses paid, as well as other prizes.”

Source: Yahoo! Games: Read the full article here.

The Palm Pre still costs $199, but over the weekend, more than a few customers bought new ones for $99.

The confusion in Best Buy stores across the country began when a picture of an in-store banner promoting a week long special of a $99 Pre with a 2-year contract was posted online.

As it turns, it was a mistake. To correct the faux-pah Best Buy marketing manager announced the error on his Twitter page Sunday afternoon.

But somehow the deal got programmed into vendor systems and soon, stores across New York and nationwide began selling the phone at the new lower price during the weekend. Lucky customers who got their phones cheap get to keep them at the lower price.

Ooops!

Dutch beer brand Grolsch has launched an iPhone application called ‘Walk the Line’. With their new app, they aim to promote responsible drinking practice among users, especially music festivals visitors this summer.

The app helps check if the person holding the iPhone can walk in a straight line… sounds easy enough, right?

The app was first demonstrated at the North Sea Jazz Festival in the Netherlands with some interesting promo work behind it. If the user gains high score, they are offered a free festival photograph at the Grolsch swing-top bar, gaining the low score means they can get only a glass of water.

This will be available from the international iPhone app store from 20 July.

You’re a big fan of mash-ups (go Broken Social Scene and R. Kelly). So you’ll scream for Perfect Flavor, a new online ice cream shop that lets you create your own pints.

Begin by choosing a base: mousse, sweet cream, cheesecake (which is actually yogurt), French custard, sorbet, or gelato. Follow by selecting a flavor for the chosen medium: chocolate, vanilla, coffee, or caramel. Now comes the fun where you get to pick from a plethora of artisanal mix-ins. (Note: Choose wisely as you are committed to four pints of the concoction.) Options range from sweet (shortbread, cookie dough) to savory (ginger, rosemary) to herbal (lavender, cayenne pepper) to fruity (cherry, raspberry) to nutty (poppy seeds, malt).

Finish by naming your genius invention. For which you could become famous.

Available online at perfectflavor.com.

Source: Daily Candy

Promoting it’s Why Pay More Value Menu, Taco Bell is handing out free tacos and other give-aways to fans via their “Taco Tweets” Tour Truck and could be coming to your town soon. What began as a road trip from Huntington Beach, CA to the MLB All Star Game in St. Louis with stops along the way, the Taco Bell Truck is planning on traveling out to the East Coast later this summer to pay us some taco love. While on tour, the Taco Bell team is updating it’s Twitter account, @TacoBellTruck, with tales from the road and asking followers where the truck should stop next while on the East Coast in August and September. So if you want the Taco Bell Truck to pay you a visit, plead your case to them on Twitter and they might just make a special stop in your town!

Source: scottrobertsweb.com