Archive for June, 2008

That’s the question that Marketing Consultant, Noah Brier, is asking with his new web project- Brand Tags.Â
It’s a sort of social experiment, if you will, that measures how a brand is viewed.

The idea behind the site is to explore how different people think of brands differently. When you visit the site, you are shown a logo and asked to type in the first thought that comes to mind when you see that logo. Those thoughts are entered into the databse for that brand and the site calculates how often the words or phrases were used. You can look at what people have entered in about certain brands. And there is even a battle mode is which brands are pitted against eachother and you pick the brand that resonates with you more.

It’s interesting to see some of the off color thoughts that people have. The site enlarges the thoughts that have been expressed more often, so some words are much larger than others. It’s also pretty fun to see how many people associate the same things with some of these brands. And, unfortunately for those guys, it’s not always a positive association. Some of these brands are really missing their mark.

Looks like it’s time to really ask the question- “What do people think of our brand?”

We’re No. 42!

NUMBER 42!!!

Sony Ericsson has revealed plans to release a cell phone with gaming capabilities. The phone, due out in September, is a sleek slider phone tailor made for gamers and shares of the same features as the Nintendo Wii controller. Users are able to play and control games with a flick of the wrist, and similar X and O buttons long used by Nintendo. There will be 3 pre-loaded motion control games in addition to a camera feature, speakers and more. The question on everyone’s mind is will Sony’s Playstation brand get involved? 

 

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Sony Ericsson has revealed plans to release a cell phone with gaming capabilities. The phone, due out in September, is a sleek slider phone tailor made for gamers and shares of the same features as the Nintendo Wii controller. Users are able to play and control games with a flick of the wrist, and similar X and O buttons long used by Nintendo. There will be 3 pre-loaded motion control games in addition to a camera feature, speakers and more. The question on everyone’s mind is will Sony’s Playstation brand get involved? 

 

Click here to read more 

http://www.forbesautos.com/news/features/2008/plug-in-electric-vehicles-story.html

SERVING UP A FRESH SLICE OF WEBSITE-Y GOODNESS…

DAILY CANDY, a free daily e-mail newsletter and website, is the insider’s guide to what’s hot, new, and undiscovered—from fashion and style to gadgets, travel, beauty, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable, and totally in-the-know best friend. The one who knows about secret beauty treatments, must-have jeans, hot new restaurants—and always shares the scoop.

Daily Candy

OSOCIO is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.

osocio.org

MEDIA BISTRO is dedicated to anyone who creates or works with content, or who is a non-creative professional working in a content/creative industry. That includes editors, writers, producers, graphic designers, book publishers, and others in industries including magazines, television, film, radio, newspapers, book publishing, online media, advertising, PR, and design. Their mission is to provide opportunities to meet, share resources, become informed of interesting projects and news, improve career skills, and showcase your work.

mediabistro.com

It’s no mystery that women and men are very different creatures, but as it turns out, they use the internet for different purposes as well.  Business Week reported in a recent study that while both men and women are avid users of social networking sites such as MySpace, Facebook and the like, women are much more active.

Much of male internet usage revolves around gaming, from anything to role-playing games to online poker and gambling.  The time that men spend on social networking sites is for more “transactional” purposes, the study states.  Men tend to use sites like MySpace to interact with the opposite sex, and LinkedIn for business connections.  With that being said, it’s no surprise that single, younger men are more actively perusing Facebook, and married males are spending more of their time on LinkedIn.  

For women, social networking is all about being, well, social.  They spend more time on these sites than men, using them to begin and rekindle relationships with family and friends, and share pictures and stories. Some sites are already targeting women more directly, starting from the applications they offer down to overall site designs that utilize more feminine colors and styles.  The study also suggests that advertising on these networks is more apt to pay off when directed towards women.  They’re making making more purchase decisions, and thus are more likely to spread the word about an offer or promotion.

While more and more marketing dollars are being sent to target both sexes using social media, Business Week advises that when the money is being spent on women, a little goes a long way.  

 

 

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Nike+ is sponsoring a worldwide event that challenges all runners to “race the world”…. the Nike+ Human Race 10K. With 25 cities participating worldwide, you can register to run with thousands side-by-side, or run alone on 8.31.08. With synchronized timing, the Nike+ event will get millions of people all running at the same time. Amazing. Only 76 days to go!!

To watch the video and learn more, click here

Nike+ also offers an online community to those who love running. They provide tips, challenges, training programs, save your run data, and keep you motivated. Their website is easy to use, and provides an awesome and interactive place for runners to congregate.Â

Axe has a new guerilla marketing campaign going on as we speak: “The Art of Skin Contact”. Axe always generates maximum buzz through viral campaigns and guerilla marketing tactics. Sex sells, they know it and this is latest campaign endorsing the edgy / sexy brand and their new line of Hydrating shower gel. The idea: using the new shower gel generates skin to skin contact with the opposite sex.

This past weekend at the Dave Matthews Band Concert in Hartford, CT, street teams were passing out pre-ripped shirts to tailgaters in the parking lots with the below picture imprinted on them. The ripped shirts were symbolic of the brand’s edgy ads of women who can’t keep their hands off men who wear Axe. Along with the T-shirts, they handed out free samples of the new shower gel. Genius!

Axe also has its own Facebook page with videos, pictures, blogs etc. check it out:

Facebook/AXE

Us GEN-Y kids love to personalize everything and anything we own - from cell phones, to skateboards, to our MySpace pages. We like to express ourselves and claim our identity as an individual, not just one of the masses. Now we can express ourselves on our cars, thanks to CarArt.com. They provide an online studio where you can personalize and design art for your car, then place it on there yourself for 1/10 of the price of a custom paint job!

A handful of companies are now offering a “design your own” aspect to their products via online design workshops like CarArt.com, such as Design our next Pepsi Can, and “Design-A-Doodle to allow their consumers to customize their product.

Click here to start personalizing

 

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