Archive for the 'Uncategorized' Category

If you or a loved one is suffering from or has suffered from cancer, instilling you with an overwhelming urge to curse the disease out, you’re in luck. F**ck Cancer, a non-profit foundation, has launched a month-long campaign called F-tember during which it plans to raise awareness by asking folks to donate their Facebook and Twitterstatuses to the cause.

F**ck Cancer has teamed up with Invoke an interactive agency, to create a Facebook app to educate folks about cancer.

“Invoke loves getting involved with feisty causes and F**ck Cancer’s approach is fresh, attention-grabbing, and lends itself to a plethora of creative social campaigns. Working with Yael and the organization allows us to innovate with a lot of the technologies we’ve developed that other causes may view as too forward-thinking or potentially controversial,” Dario Meli, a partner at Invoke, said.

The goal of the app, according to F**ck Cancer founder Yael Cohen, is to make getting the word out as easy and viral as possible. Basically, you visit the F**ck Cancer Facebook Page, click on the F-Tember Tab and click on “Donate Your Status.” You can then choose to donate your status daily, once, bi-weekly or weekly via Facebook, Twitter and/or e-mail. The app then does so automatically, sharing out factoids like those below.

Source: Mashable

In follow up to the baby carrots post earlier this week, check out the campaign’s tv spot!

http://www.youtube.com/watch?v=8bhq_NL6jL0

We can all admit the social media craze is huge. Sourcing Facebook fans/likes via on-pack messaging? Now thats new to me! One would think packaging should communicate product benefit messaging or perhaps a promotion to win the consumer at shelf. Would love to know the value the brand saw in this packaging change.

Whatever the objective may be, I do have to give props to Heinz for thinking outside the box.

Source: Consumerist.com

Piperlime will be launching their first ever pop-up store in NYC on 9/9 where consumers will be able to shop the hottest fall trends, Rachel Zoe’s picks and exclusives not found anywhere else.

To celebrate the opening, a Fashion Night Out event will be held on Friday, 9/10 from 6 p.m. - 10 p.m. The event will include a meet & greet with Project Runway designers as well as an appearance by Rachel Zoe. Later this month, the store will host the launch of Whitney Port’s exclusive collection for Piperlime.

The store will only be open for 25 days so check it out while you can! For more information, click here.

No one can accuse Head & Shoulders of lacking a sense of humor: The Procter & Gamble brand says it has insured Pittsburgh Steelers safety Troy Polamalu’s trademark hair for $1 million, and that the policy will cover those crazy Samoan curls for the entire football season.

Polamalu’s locks even rate their own Web site — troyshair.com — with all kinds of fun, including a way to upload a friend’s face under his hair, apps, and a “Mane Event” bracket to vote on the strangest ‘dos ever to come out of the NFL.

The insurance policy (from Lloyd’s of London) and site are just the latest part of P&G’s plan to maximize its NFL connection. Now in its second year as the official sponsor of the league, it hopes its ads will appeal not just to football fans, but to the women who love them — as well as the women who just think those girly-curls are cute.

Meanwhile, P&G is sprinkling Troy’s hair site with hirsute trivia (he hasn’t seen a barber in seven years, and laid end to end, it would span 100 football fields) and with plugs for H&S’ Hair Endurance for Men, along with games, gimmicks and contests. Prizes include a Super Bowl XLV VIP package.

Source: Marketing Daily

If you’re advertising on Jersey Shore, better see if you can leave New Jersey out of the media buy. A Quinnipiac University poll of voters in that state finds many taking a dim view of the MTV “reality” show and few expressing a positive opinion of it.

Fifty-one percent of respondents said they have an unfavorable opinion of the show, vs. 11 percent having a favorable opinion of it. Despite all the brouhaha about the show, 35 percent said they hadn’t heard enough about it to offer an opinion. The rest simply declined to answer.

Twenty percent of respondents to the poll (fielded in the first half of August) said they think the show is good for the state. But 54 percent think Jersey Shore is bad for New Jersey.

The governors of New Jersey and New York have offered competing views as to why the people on the show are so badly behaved. New Jersey’s governor said it’s because the show is populated by characters from New York, while New York’s governor theorized that the Jersey shore environment causes people to act badly.

Asked to say which view they find more persuasive, 35 percent of respondents subscribed to the they’re-from-New-York position, while 19 percent agreed that the Jersey shore environment is to blame. The rest declined to choose.

Source: Brandweek

How do small businesses compete with national companies backed by big budgets? Go directly after their claims! Anthony’s, a local Denver pizza chain has done just that with an advertising campaign directed at Domino’s recent recipe change.

Very clever!

Source: makethelogobigger.blogspot.com

What could be better than a concert before hopping on your flight?! Maybe a FREE concert before your flight?! JetBlue is giving their customers at JFK just that!

The airline is hosting a live performance by Daughtry on August 19th @ 7 p.m. in JFK’s Terminal 5. The concert is part of JetBlue’s second annual “Live from T5″ concert series.

The concert will take place post-security in the Marketplace at T5 and is not available for public purchase, but customers traveling on JetBlue through the terminal will be privy to the free 30-minute show. The New York-based airline will also award 20 people and their guests access to the event.

Source: Marketing Daily

Snickers is offering 17 exclusive trips to the Super Bowl via the “Go Nuts At The Super Bowl with Snickers Instant Win Game.” Seventeen Grand Prize-winning NFL fans and their guests will win a trip to Super Bowl XLV in North Texas, while more than 2,200 additional winners will receive other great prizes including flat-screen TVs, gift certificates or Snickers bars.

Fans can enter by logging onto to www.Snickers.com and entering a “Game Code” available on inner packages of Snickers Brand 2-To-Go Bars and outer packages of specially-marked Brand Miniatures products. Participants can also text “SBTIX” to 50503 and follow the instructions contained in the text reply to enter. Sweepstakes runs 8/16 - 12/16.

Source: Marketing Daily

Kissers of all ages are invited to join hundreds of couples from all walks of life to celebrate the 65th anniversary of the end of World War II by re-creating the famous victory kiss between a U.S. sailor and nurse, Edith Shain, captured forever on the cover of LIFE Magazine. The Kiss-In will take place on Saturday, August 14, at the very same Times Square spot as the original kiss– the intersection of Broadway and 7th Avenue between 43rd and 44th.

Sponsored by Maybelline and with a special appearance by Dancing with the Stars’ Maksim Chmerkovisky, will include a historical and reflective segment presented in partnership with Keep the Spirit of ’45 Alive!, a national grassroots campaign championed by the late Edith Shain, with live music from the era, a chance to meet veterans, and reflections on the significance of that historical day.

The first 250 “kissers” to arrive will receive complimentary sailor’s caps or roses. Also at stake, the couple deemed “Most Symbolic” or “Best Themed” of the day will win a Grand Prize, two- night stay at The W New York at Times Square, along with dinner at B. Smith on Restaurant Row and tickets to the 2010 Tony Award-Winning Broadway Smash MILLION DOLLAR QUARTET.

Source: CultureMob.com