We’re proud to announce some exciting news so big that ginormous doesn’t even begin to describe it—so honkin’ large that it’s… well… HUMONGO!  Yesterday, we officially acquired the insanely talented (or talentedly insane?) digital creative agency formerly known as Plaid.  Powered by Source Marketing, Plaid has transformed from the greatest agency in all of the land, to Humongo, the UBER greatest agency in all of the land.

Humongo, who has been sprinkling their digital wonderness upon impressive brands like Marc Ecko, Segway, AFLAC, Virgin Records, and Timex for over a decade, brings web-blazing social and creative mastery to the party.  Together with our “Right Now” marketing approach that delivers immediate impact in the marketplace to achieve client objectives, we’ve formed a union so perfect, so magical, that it’s almost like a fairy tail, except without any princesses. Stay tuned for more awesomeness to be announced in the next few months. In the meantime, if you could use a little humongo, visit humongoagency.com

Check out what Humongo and other social media hot shots have to say about all this @ http://www.brandflakesforbreakfast.com/2010/03/meet-humongo.html

Don’t miss out on a second of marketing greatness, become an fan of Source Marketing @ http://www.facebook.com/SourceMarketing and Humongo @ http://www.facebook.com/Humongoon on facebook and follow Source Marketing @ http://twitter.com/sourceMarketing and Humongo @ http://twitter.com/humongoagency on twitter.

The app is called Everyday looper and not going to lie, it is pretty cool. The kid in the video is speaking/singing in French but you will get the overall idea of how to use it…

Everyday Looper

Source: youtube.com

For the month of March Kansas has a new capital; Google. Under a formal proclamation issued by Mayor Bill Bunten on Monday, March 1, the capital of the Sunflower State will be known as Google, Kan. — “the capital city of fiber optics.”

It’s perhaps the most brazen and offbeat publicity stunt among several U.S. cities with big broadband dreams that are vying for a spot in Google’s new “Fiber for Communities” program. Announced in February, the Web search giant plans to pick one or more cities for its pilot project, offering an ultra-high speed network at a “competitive price.” The experiment has citizens salivating at the thought of Internet that’s100 times faster than what’s available in average American households. Cities have until March 26 to express their interest in Google’s fiber-optic broadband test, and Bunten believes his proclamation speaks for itself.

Source & more details at: govtech.com

A company in Japan has developed headphones that sense eye movement. Look right to left to pause your music, roll them clockwise to increase the volume. NTT DoCoMo, the company who created the new technology, doesn’t have plans yet to market or sell them, but if this catches on we could soon see some pretty crazy eye moving in public.

They work by sensing tiny changes in electric charge; apparently the cornea in our eyes has a positive charge, and changes in charge can be detected as far away as your ears. Who knew? Let’s just hope no one misinterprets a turn-up-the-music eye roll with a you’re-being-ridiculous eye roll.

Launching in September 2009, Sara Lee’s “Mama Sagas” Videos located on their facebook page (and other social media channels such as YouTube) have already drawn 2.5 million views since their inception.  The satirical videos featuring three mom-actresses were designed to provide a moment of laughter and entertainment, while weaving in some educational content to help moms simplify and streamline their lives with Sara Lee.

Building upon the campaigns success, the company just launched the “Saga Solvers” videos, where the three celeb moms will offer tips and advice in three focus areas: food preparation, helping mom get her kitchen and family schedules organized, and family advice. The campaign is helping build Sara Lee’s relationship with moms and will continually update the content from February to June to keep consumers coming back for more videos, tips and recipes. The Saga Solvers campaign will also present facebook fans the opportunity to have individual live chat sessions with the three celebrity moms, where they will provide real time tips and advice.

To drive traffic to the original videos, Sara Lee Deli employed sponsored links on Facebook and tweeting to moms through the @SaraLeeDeli Twitter handle (with a coupon offer for tweeters who became fans on the brand’s Facebook page). The brand also reached out to individual mom bloggers and blogger networks, inviting them to post the videos for viewing and discussion.

Source: Media Post

Cardpool connects the millions of gift card holders around the world to create a marketplace where customers can buy, sell, or trade their gift cards safely and securely. By gathering all the buyers and sellers in one place, Cardpool helps everyone get exactly what they want, whether its a discounted gift card or simply cash.

You are always buying directly from Cardpool and selling directly to them. Because their customers may live many thousands of miles away from each other, Cardpool actually buys the gift cards directly from customers, verifies the authenticity and balance of each gift card, and holds on to them until a buyer is found. Even though they may never find a buyer for a given gift card, Cardpool pays sellers within 24 hours of receiving their gift card.

CodeOrgan.com is a great site for totally geeky musical entertainment. Type any URL into CodeOrgan, and the site will use an algorithm to compose music based on the website’s code. It first scans the text on the page and removes all of the letters that aren’t musical notes (so, letters that aren’t A-G). It then scans for the most popular “note,” turning the song into either major or minor key. Then, it uses the total number of letters on the page to determine which synthesizer tone to use, and finally creates a drum beat based on the ratio of “note” letters to non-note letters.

In other words, it’s a very complicated way of saying: CodeOrgan shows off an extremely geeky way to make music. Check it out at codeorgan.com

Source: GeekSugar

Carl’s Jr. and Hardee’s are focusing on comfort food in a social media campaign aimed at keeping its customers, in particular young hungry guys, thinking about its new grilled cheese bacon burgers.

The campaign centers on the Carl’s Jr. andHardee’s Facebook pages where the “comfort place” has taken shape and opened yesterday for business. The combined sites have 116,800 fans. Visitors can try out an interactive application designed to remind people that cheeseburgers and comfort food go hand in hand. When the user activates the application, a 24-hour period begins with postings on their Facebook wall of cheesy songs like “Love Sandwich,” pep talks like “You smell incredible right now. Just incredible.” videos, pictures and words of wisdom.

Also on the pages, people can enter a sweepstakes for a chance to win weekly prizes that fit the comfort theme: slippers, a universal remote, a Carl’s Jr. or Hardee’s gift card and a shiatsu electronic massager. The sweeps ends March 26.

Kimberly-Clark is putting a new spin on “The Potty Dance” with new music, lyrics and a cross-country tour for its Pull-Ups training pants brand. The Neenah, Wis.-based company teamed with children’s musician Ralph Covert of Ralph’s World, to put some fun in the stress-inducing process of potty training.

Singing and dancing can be a huge motivator for kids and can help inspire little ones to learn, according to the Pull-Ups brand. Covert encourages kids to ditch their diapers and “do what big kids do.” He’ll be featured at Pull-Ups Potty Dance parties cross-country in Chicago, Minneapolis, Seattle and Orlando.

Additionally, Pull-Ups brand is providing drop-off areas for party attendees to ditch their unused diapers and donate them to local women and children centers in the area.

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Check out this cool interactive website by Wrangler to help promote their new blue bell spring / summer collection. A screen grab won’t do it justice, so click and play.

http://eu.wrangler.com/bluebell/